A story of freshness
FREEDOM OF CHOICE
In the last few years, we are witnessing a sharp tendency of going healthy. Organic products are everywhere these days, people reading labels, gyms are packed, more and more people are choosing to go Vegan, and fortunately it looks like this approach is here to stay.
We are here to guide you through the process of becoming aware of and making choices toward a healthy and fulfilling life, love yourself and love our planet, make positive changes and promote your self-growth. To make sure you have the above it's essential we enrich your knowledge and present you with an abundance of ideas, combinations and recommendations to choose from. We want to keep you updated on new, natural ingredients and how they will positively affect the health of you, your family and community - that's what we call “freedom of choice”.
Our skin is the body's largest, smartest and most responsive organ, what goes on our skin is absorbed into our bodies. On average, a person using synthetic skincare will apply 168 chemicals every day. We can no longer ignore the growing evidence of the harmful cumulative effect of these chemicals on our health. Our vision is to create skin care products that nourish your skin naturally and are handcrafted in small batches using the finest ingredients and pure oils and herbs for their aromas and healing properties.
Your skin is a living, breathing organ and absorbs what you put on it. Our mission is to make you aware of what you put on it may have an impact on your health and environment and to give you a better option to take care of your health. It’s all about what makes you feel your best and how you want to express yourself.
We make healthy and quality lifestyle and products made from the bottom of our hearts in USA for people all over the globe. By doing so, we distribute the philosophy of loving yourself, loving others and loving the environment through an environmentally friendly, healthy and responsible approach. We are passionate about natural and Vegan products and have a deep respect for the healing properties of plants and their extracts. We want to be positive change makers through our beliefs and our products.
WE KEEP IT SIMPLE
Wildcrafted herbs and oils, distillate waters and natural emollients are just a few of the muses that guide our products. We avoid polysorbates, parabens, synthetic fragrances, and artificial colorings. We are obligated to provide you with the world's most natural, safe and effective products and you can trust that it has been made with absolute guarantee to protect your health, nurture your skin and protect your planet.
We blend highly beneficial ingredients in our product formulations. We are committed to using the best and most effective ingredients in our skin care products: Aloe Barbadensis Leafs, Camellia Sinensis Leafs, and Palmitoyl Tetrapeptide-7. The properties of these plants are known for their healing, purifying and nourishing qualities. When combined, they create some of the safest, purest and most effective certified natural skincare in the world. Our products are 100% Vegan Cruelty-Free Products and we never ever test them on animals.
We use 100% Nontoxic, Recyclable Packages, made of polyethylene terephthalate (PET) and high-density polyethylene (HDPE).
This is truly a game changer. I can already tell a difference in my skin after using it once a week. It's really worth it and it will last you a long time
MIA, SAN FRANCISCO
I noticed a difference right away with their creamy Vitamin C cleanser and I love that it treats my acne, but without drying out my skin. A tiny amount also goes a long way so one bottle lasts me for quite a while.
Majority of products in the stores irritate my sensitive skin and every day my eyes are looking more tired. I started using their eye cream and serum, my eyes never looked better!
The daily moisturizer is great! I'm using once a day and my skin never felt better. I love the fact this product is made of all-natural leaves extracts, no fake chemicals here!
I LOVE using their eye serum at night before bed. It absorbs quickly and leaves your skin soft, supple, and glowing. I have very dry skin and I really feel like it has evened out my skin so it is less dry.